Corporate services

For more than 20 years, I've written copy for small businesses, international corporations, and charities: marketing brochures, sales presentations, product demonstrations, video scripts, technical specifications, speeches, briefing documents, and poems for retirements and promotions. I can do the same for you.

I can also update your website to coordinate with your printed collateral; and convert your business requirements into techno-speak for IT suppliers and website designers.

Are you... was written as part of the promotional material for a village estate agency looking for an edge when competing with the big chains.

High Society, produced for the IBM Golf Society, was published in Fairway to Green magazine.

Copywriting

Have you ever seen an advertisement that tells you how great a product is, but doesn't really explain why you should care? I translate product features into tangible business benefits using language your customers understand and remember.

Afternoon Snack is a whimsical example. You decide what it's advertising...

Editing

Do you know what you want to say but not how to say it? Or do you have a deadline approaching and 1000 words to produce - and you've only got 20? ...or, more likely, you've got an article that's three pages long and there's only room for a paragraph. (My About Us page condenses more than 350 words of history into 40.)

Let me transform what you've got into what you need while focusing on what your customers want to know.